Every month we receive a range of expert requests. And although these requests vary, one thing remains the same. Using precision, speed and global coverage, our AI search technology always finds the best specialists for our customers to engage with for primary insight. Below we highlight 10 expert requests that stood out to us in January.
1. Infectious respiratory disease experts
With the recent coronavirus outbreak, infectious respiratory disease experts have been in high demand. A consultancy needed us to urgently connect them with key opinion leaders (KOLs) and healthcare practitioners experienced in infectious viral respiratory illnesses. The specialists needed to be from Hong Kong, the US, and the EU5 (France, Germany, Italy, Spain and the UK). They also needed to be actively engaged in the development of respiratory disease treatments, involved in hospital formulary decision making and have knowledge of specific clinical trials outlined by the consultancy.
Based on these criteria our AI technology searched publicly available online data points to match the consultancy with leading KOLs. This connection helped the consultancy get the information they needed for their infectious respiratory disease project.
2. 48-hour turnaround time for ophthalmologists
A management consulting firm asked us to match them with UK and Germany-based ophthalmologists – specialists who deal with the diagnosis and treatment of eye disorders – to help provide primary insight for their research project on an eye condition which impacts millions of people. Within 48 hours of sending their request, the consultancy was connected with world-leading ophthalmologists who provided them with the knowledge they were after via 60-minute in-depth interviews.
The AI technology we’ve developed can search for experts based on different criteria to ensure that customers are always matched with the precise experts they’re looking for. These criteria include location, specialism, and affiliations (universities, professional bodies and boards, for example).
3. Eastern Europe market access specialists
Market access is a vital part of brand planning and commercial success for pharmaceutical and biotech organisations. It helps companies better understand a market’s landscape before attempting to enter it. A healthcare organisation needed to learn more on barriers to entry, particularly for orphan drugs in Eastern Europe. To gain this insight they asked us to match them with market access experts from Belarus, Kazakhstan, Kosovo, Lithuania, Estonia, Moldova, and a few others. Within 24 hours of sending their request, we connected them with their first expert.
4. RSV immunoprophylaxis recommendation and guideline experts
Respiratory syncytial virus (RSV) is a viral infection that affects the lungs and respiratory tract. Immunoprophylaxis is the prevention of disease by the production of active or passive immunity. Now that we have the definitions out of the way, a management and strategy consulting firm was conducting research on the RSV immunoprophylaxis recommendation and guideline landscape in France and Spain. To get the primary insight they were after they requested to engage with vaccine technical committee and/or medical society members in the above mentioned countries via 90-minute interviews. Once we found the requested experts, we connected the two parties to help the consultancy improve their knowledge on the RSV immunoprophylaxis recommendation and guideline landscape in France and Spain.
5. Breast cancer specialists
Consultants work in fast-paced environments and this often means that when they need expertise, they need it quickly. A healthcare marketing agency asked us to connect them with breast cancer specialists in the UK, US, France and Germany. They had a tight deadline and needed to engage with the experts the same week they contacted us. Thanks to our AI’s ability to work in real-time and find specialists speedily, we found the experts, matched them with the agency, who were then able to meet their deadline. This was the first time this company had worked with us and following the success of this project, they came to us with another project the following week.
Powered by machine learning techniques, our AI search technology is continuously scouring the internet to find best in class specialists.
6. Monoclonal antibodies lab experts
A strategy consulting firm was interested in learning more about monoclonal antibodies – antibodies that are made by identical immune cells that are all clones of a unique parent cell – and turned to us to connect them with the right experts to give them the knowledge they needed. They specifically wanted to interact with lab directors or lab managers located in the US and EU5 countries with experience in traditional microbiology and virology, as well as molecular infectious diseases. The experts also needed to work at an academic medical centre, community hospital, or commercial lab. Thankfully, going granular when searching for experts isn’t a challenge for our technology and we found the specialists the firm needed with ease.
7. Prostate cancer oncologists and urologists
When preparing a pre-bid proposal, including primary insight from experts is an effective way to put you ahead of the competition. A healthcare marketing company was working on a business pitch and needed some information from oncologists and urologists experienced in treating prostate cancer patients to help bolster their proposal. The clinicians needed to be from the EU5 and experienced in treating a particular type of prostate cancer. Our AI technology sourced the experts the agency was after and thanks to engaging with these clinicians they were able to complete their marketing strategy supported with specialist insight.
8. FGFR3 inhibitors KOLs
A pharmaceutical company needed to connect with US-based KOLs with clinical experience evaluating FGFR3 (fibroblast growth factor receptor 3) inhibitors and KOLs with a background in treating head and neck cancer. The organisation was interested in understanding how FGFR3 inhibitors can be used as targeted therapy for cancer treatment. They also had an interest in engaging with decision-maker radio-oncologists involved in therapeutic radiopharma trials. Using the requirements outlined above, we were able to find the organisation the precise experts they were looking for to help them gain a deeper understanding of FGFR3 inhibitors. This was the first project we worked on with this organisation and following its success they’ve come to us for further projects.
One of the most powerful features of our search technology is its ability to precisely find experts no matter how niche their specialisms are and to identify which specialists are best suited to provide insight.
9. Dutch and UK dietitians and nurses
A healthcare marketing company emailed us on a Tuesday afternoon seeking to engage with dietitians and nurses in the UK and the Netherlands to gain deeper insight into adult nutrition in clinical settings. They needed all the expert engagements to be concluded by that Friday. Fortunately, speed is one of the core features of our AI technology which found and matched the organisation with the experts they were looking for within 24 hours of submitting their request. By engaging with the experts we found them, the company was able to include specialist primary insight in their marketing and advertising strategy.
10. IV administration professionals
Because we don’t rely on a static database of experts – our AI technology is continually searching for and finding relevant, high-quality specialists – we’re able to match our customers with experts that others can’t find. A management consulting firm was preparing a go-to-market strategy and wanted to enhance it by engaging with head nurses and procurement stakeholders. We were able to source the specialists the firm requested, and they received the expertise they were after.
The expert requests we received in January have set an exciting tone for 2020. Keep an eye out for our February edition.