Top 10 most notable expert requests for February 2020

Written by Vivien Tsang, Associate Project Manager, 5 March 2020

In February, we connected various organisations with world-leading experts to help them unearth the expertise they needed to get their biggest business decisions right. From matching a consultancy with Southeast Asia oncologists to connecting a healthcare communications agency with cutaneous lymphoma dermatologists, below are the 10 most notable expert requests we received last month. 


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1. Prurigo nodularis KOLs

Prurigo nodularis (PN), also known as nodular prurigo, usually presents as multiple, hard, itchy lumps (nodules) on the skin. It’s unknown why these lumps appear and treating the condition effectively is complex.

An investment firm working on a dermatology project asked us to match them with PN key opinion leaders (KOLs) so they could learn more about the rare, chronic skin disorder. 

One of the most powerful features of our AI search technology is its speed. We have an internal knowledge graph for recording the relationships between experts, institutions, online media, and semantic concepts. This gives us a global, real-time overview of the whole knowledge landscape giving us the power to rapidly identify thought-leaders in various fields.

Through the use of our knowledge graph, we were able to pinpoint and recruit the top experts in this field, pairing them with the investment firm within 24 hours. 


2. Japanese, US and EU5 R&D decision-makers

A strategy consulting firm conducting market research needed to better understand the methods of doing molecular modelling in Japan, the US and the EU5 (France, Germany, Italy, Spain and the UK). They requested to connect with senior R&D decision-makers with experience in computational chemistry and/or biology. 

Prior to engaging with the experts, the firm had outlined the number of specialists they wanted to interact with. However, they were so happy with the quality of professionals we matched them with that they got all the information they required before filling their quota and were able to meet their deadline. 


3. Directors of diagnostic cancer laboratories

Sourcing specialists across several countries may be a challenge for vendors who rely on narrow, closed-loop networks and a fixed pool of experts but not for us.

A management consulting firm conducting a study on biomarker testing wanted to connect with lab managers and/or directors of diagnostic cancer laboratories across all 27 countries in the EU to help strengthen their findings. 

Our AI search technology’s ability to trawls through billions of online data points to identify high-quality experts globally is down to our crawler. It’s based on reinforcement learning, a subfield of machine learning, and as it trawls the web, it learns which paths through the mass of information are the most fruitful in producing accurate, comprehensive expert profiles.

Thanks to our crawler, we’re able to help firms like the one above with projects that span over many countries. 

The tech team has developed a search technology which trawls billions of online data points to unearth the world’s best experts. 

The tech team has developed a search technology which trawls billions of online data points to unearth the world’s best experts. 


4. Nurses, infection control teams and intensivists

A communications agency developing an advertising and marketing strategy to improve compliance and protocols in intensive care units asked us to put them in touch with experts who could supplement their programme. The aim of the campaign was to help reduce the occurrence of preventable healthcare associated infections (HCAI) in hospitals. To gain this knowledge they requested to engage with nurses via an in-person focus group, and infection control teams and intensivists via calls. 

With the specialisation field, types of professionals and format of engagement specified, our AI tech found the experts the agency required, and they were able to get the insight they desired for their marketing strategy. 


5. Cell and gene therapy biomanufacturing specialists

We recently wrote a blog post on how CAR T-cell therapy is the next generation in cancer treatment. We’ve seen a lot of movement in this area and an increasing number of organisations conducting research on cell and gene therapy. 

A pharmaceutical company developing a go-to-market strategy in cancer research needed us to pair them with biomanufacturing specialists from cell and gene therapy companies to bolster their project. Biomanufacturing often involves the large-scale production of proteins used to treat or cure human diseases and is increasingly being used for clinically advanced cell therapies.                                                    

Within 24 hours of submitting their project, our search technology found the relevant specialists and facilitated connections between the experts and the organisation enabling them to get the intelligence they sought for their go-to-market strategy. 


6. Pulmonary arterial hypertension clinicians

Pulmonary arterial hypertension (PAH) is a rare, progressive disorder characterised by high blood pressure (hypertension) in the arteries of the lungs. A global marketing company working on a communications strategy wanted to engage with UK-based specialists who’ve treated patients with PAH. 

Precision is one of the features which enables our technology to find the exact expertise our customers are after and it came in handy for this project.

We’ve built a semantic search engine which enables us to accurately match experts to a request. For example, for this organisation looking for specialists in PAH, our search engine produced not just experts tagged with PAH, but also physicians working in hypertension who know about PAH. On top of this, we also have the capability to specify the location of the experts ensuring that we always connect our customers with the right experts.


With precision at its core, our AI search technology identifies the specific experts organisations need.

With precision at its core, our AI search technology identifies the specific experts organisations need.


7. Cutaneous lymphoma dermatologists

Prior to working with us, this healthcare communications agency had struggled with other vendors not being able to meet their tight deadlines and coordinate engagements between experts and their team members across different time zones. Fortunately, this wasn’t a challenge for our AI tech. 

The agency asked to get insight from practicing specialist dermatologists accomplished in treating patients with cutaneous lymphoma – a rare subtype of non-Hodgkin lymphoma that starts in the skin. The dermatologists also had to be familiar with the latest research on the condition.

Our tech found the specialists the agency needed to engage with, and they received the knowledge that had once been elusive to them. 


8. Southeast Asia oncologists and payers

A consultancy was interested in understanding the cancer treatment landscape in Southeast Asia. To do this, they wanted to interact with oncologists based in Malaysia, Thailand and Vietnam experienced in treating patients with bladder cancer and payers well-versed in the evaluation, management and pricing of oncology medicines. 

The firm reached out to us as the vendor they were using was struggling to find them the oncologists and payers they were after. Fortunately, our AI search technology is not bound by geography or fixed databases. Instead, it analyses billions of online data points to discover experts that other vendors simply can’t which enabled this consultancy to get the expertise they had difficulty accessing previously. 


Whether you’re looking for experts in Southeast Asia or Latin America, our AI technology has the power to discover the minds who hold invaluable knowledge with pinpoint precision. 

Whether you’re looking for experts in Southeast Asia or Latin America, our AI technology has the power to discover the minds who hold invaluable knowledge with pinpoint precision. 


9. Biomarker development experts

Biomarkers (biological markers) are measurable indicators that can tell us something about a person’s health or disease state. Examples of biomarkers include blood cholesterol, a biomarker of risk for coronary heart disease, and glucose levels, a biomarker in managing diabetes. 

The use of biomarkers in scientific fields has become customary and they’re used in various ways at different stages of clinical trials, clinical practice and drug development. 

A digital health organisation was working on a biomarkers project and needed some primary insight to strengthen their strategy. They asked us to source them experts with a pharma background adept in biomarker development. They were particularly interested in specialists with expertise in immunology and neurology.

With this information in hand, our AI technology trawled the internet and discovered directors of biomarker development at top biopharmaceutical companies and connected them with the organisation. Thanks to this interaction, the organisation got the information they required. 


10. Senior anaesthetists experienced in haemodynamic monitoring systems

Haemodynamic monitoring plays a crucial role in the care of critically ill patients. It determines how well the heart is working by measuring the blood pressure inside the veins, heart, and arteries, as well as blood flow and how much oxygen is in the blood. Hemodynamic monitoring systems (HMS) are used to guide therapies designed to support the cardiovascular system during times of circulatory instability.

A consulting firm asked us to match them with senior anaesthetists based in the UK and Germany with knowledge of HMS used in critical care procedures. Additionally, the specialists had to be involved in the purchasing decisions of these systems and hold a leadership or management position within their institution. 

Based on these criteria, our search technology found the specialists the firm was seeking, enabling them to gain the industry insight they sought. 

It was difficult to narrow it down but there you have it, our top 10 expert requests for February 2020. 

Topics: Success Stories