Top 10 most notable expert requests for April 2020

Written by Vivien Tsang, Associate Project Manager, 4 May 2020

We supported our customers on a range of interesting projects in April, enabling them to enrich their projects with specialist insight by sourcing and connecting them with leading experts. Discover how we matched a premier strategy consultancy with osteoarthritis clinicians to supplement their sport and exercise medicine study, and how we connected a global marketing company with idiopathic pulmonary fibrosis experts to perfect their pitch for a new drug in our top 10 most notable expert requests for April 2020.

Red and white figures with magnifying glass


1. Commercial ambulatory cardiac monitor experts keep project on the pulse

Engaging experts while preparing pre-bid proposals is a powerful way to distinguish yourself from your competitors and this strategy consulting firm did precisely that.

The consultancy was conducting market research on ambulatory cardiac monitors (devices used to monitor heart activity) and asked us to connect them with senior industry experts (VP level and above) that could speak on ambulatory cardiac monitoring modalities, their business models, the impact of reimbursement, and future market outlook.

The high-level experts also needed to be US-based and operate in commercial, BD or marketing verticals. 

Using the criteria outlined by the customer, our AI search technology scoured billions of online data points to find the precise specialists the consultancy needed. 

After conducting the qualitative interviews with the experts that we sourced for them, the consultancy expanded their commercial knowledge on ambulatory cardiac monitors, enhanced their pre-bid proposal with deep industry insight and set themselves apart from their competitors. 


2. Osteoarthritis clinicians kick sport and exercise medicine study into gear

Osteoarthritis is the most common form of arthritis, affecting millions of people worldwide. A premier strategy consulting firm needed us to connect them with osteoarthritis clinicians across the UK and Germany so they could supplement their study with the experts’ insights. The clinicians needed to specialise in orthopaedic surgery, rheumatology and sports medicine.

Speed is one of the most powerful features of’s AI search technology which enabled us to find and schedule a call with the first expert and the customer within 48 hours of receiving the project. 

Our tech’s ability to rapidly find leading specialists is down to our knowledge graph. Developed by the tech team, the knowledge graph records relationships between experts, institutions, online media, and semantic concepts, giving us a global, real-time overview of the knowledge landscape. This overview enables us to rapidly identify the best experts in any field and connect them with organisations who seek their insight. 

By partnering with us, the consultancy engaged with the range of clinicians they requested in Germany and the UK via qualitative interviews, enabling them to boost their osteoarthritis study with expert insight. 


An example of a knowledge graph

An example of a knowledge graph showing the links between people, organisations, universities and publications. 


3. KOLs and digital health specialists enrich go-to-market strategy in South Korea and the UK

This customer, identified as one of Forbes’ Best Management Consulting Firms 2020, was developing a go-to-market strategy for autism treatment across a range of geographies and needed to strengthen their plan with insight from autism key opinion leaders (KOLs) and digital health experts from the UK and South Korea.

The consultancy wanted to better understand the current treatment paradigm for autism spectrum disorder (ASD) as well as the commercial and market access hurdles for a digital therapeutic used in behavioural therapy. To do this, they asked us to arrange qualitative interviews for them with KOLs in the treatment of autism and digital health experts. 

Once our search technology identified and vetted the specialists, secured the experts’ engagements for the project, scheduled and managed the interviews and handled the payments after the successful calls. In the end, the experts were happy to share their knowledge, the customer got the insight they needed, and we were thrilled to support. 


4. New market opportunity for digital therapeutics products assessed by neurologists and payers

A management consulting firm with a global footprint was working on a project involving digital therapeutics (DTx) – products that deliver evidence-based therapies via software directly to patients to prevent, manage, or treat a medical disorder or disease. The potential new DTx products they were investigating centred on treating Parkinson’s disease (PD) and chronic pain with kinesiophobia – the fear of pain due to movement (CP-K). 

The customer was interested in assessing the market opportunity for these DTx products in the US, France, Germany and the UK. To do this, they asked us to connect them with neurologists who treat patients with PD and CP-K, and payers responsible for coverage decisions in the specified geographies.  

With a clear idea of the experts the customer needed, our technology sourced the KOL neurologists and payers from the required regions with pinpoint precision. After conducting the qualitative calls with the specialists, the customer acquired the in-depth knowledge they needed to penetrate the US, France, Germany and the UK with the two new PD and CP-K DTx treatments.


5. Pulmonologists breathe new life into a respiratory project

A global life sciences consultancy working on a respiratory project needed us to find them pulmonologists in Italy, Germany, the UK and the US. With coronavirus wreaking global havoc, respiratory experts have been hard at work, in high demand and difficult to source for primary research engagements.

Fortunately, unlike other vendors who rely on a fixed, pre-assembled database of experts,’s search technology is powered with a crawler (sometimes called a spider or spiderbot) that combs through volumes of online data to find leading specialists with pinpoint precision. This means that even when there is a shortage of experts, our tech searches the web high and low to find the specialists that other vendors simply can’t.

Thanks to our tech, we sourced the pulmonologists from the requested geographies, matched them with the consultancy and arranged the engagements, enabling the customer to get the insights they needed for their respiratory project.


A graphic illustrating how a crawler works

A basic representation of how a crawler works.


6. Women’s health project enhanced with KOLs’ knowledge

A pioneering healthtech company needed us to connect them with KOLs in the US, France and Germany for their project. The focus was on women's health and life course epidemiology (an approach which investigates how socially patterned exposures during childhood, adolescence, and early adult life influence adult disease risk and socioeconomic position). 

They needed to engage with healthcare professionals working in primary care with a focus on women's health or obstetrics and gynaecology.

Because our tech isn’t confined to a database of pre-defined experts, it searches for specialists all over the world, enabling us to connect our customers with experts from various regions and fields.

Powered by AI, our tech sourced the KOLs the healthtech company needed and we facilitated the engagements so our customer could get the first-hand knowledge they needed for their project. 


7. Healthcare workers flesh out chronic wound care technology for digital health company 

A digital health company was researching an opportunity for a new integrated wound care management technology platform and asked us to connect them with potential end-users. They specifically wanted to engage with US-based nurses and physicians who deal with chronic wounds or specialists in wound care clinics/units.

With the criteria in hand, our AI search tech went on the hunt and found the precision-matched healthcare workers the customer needed. In fact, they were so impressed with the quality of experts we sourced for them, that they increased their quota to speak with additional experts!

After engaging with the specialists we connected them with, the customer developed a stronger understanding of current practices around wound care, and discovered the main challenges end-users face and the type of requirements a solution would need to help solve these issues.


8. Alzheimer's disease product planning project strengthened by KOLs

A boutique strategy consulting firm asked us to connect them with KOLs in the field of apathy in Alzheimer’s Disease (a form of executive cognitive dysfunction resulting in decreased daily function and specific cognitive deficits) or psychosis in Alzheimer’s disease (a heritable phenotype associated with more rapid cognitive decline resulting in psychotic symptoms, delusions and hallucinations).

The customer needed to broaden their knowledge on the above progressive conditions for a project they were working on and needed to speak to KOLs in the UK, the US and Germany. Using our tech, we found the exact KOLs the customer needed and arranged the qualitative interviews, enabling the customer to get the thorough insights they needed. And this is how.

While our tech trawls the web, it takes any page, comprehends its content, and extracts useful expert profiles from it. Our tech team has developed a categoriser which automatically assigns precise categories to experts’ work in milliseconds, allowing us to group experts by their specialism at the snap of a finger. 

This pinpoint accuracy ensures that our customers engage with experts who have the precise expertise our customers need, always.


Top 10 expert requests blog-April-Image 3-1024x600’s tech team has developed a categoriser which groups experts into their specialist fields in milliseconds. 


9. Payers’ in-depth insights enable consultancy to better understand US overactive bladder treatment landscape

A leading life sciences consultancy asked us to connect them with senior payers (Medical Directors and Pharmacy Directors) so they could gain a more in-depth understanding of the overactive bladder (OAB) market landscape in the US for their project.

Fuelled by speed, precision and the power to sift through volumes of publicly available online data points, our tech easily sourced the OAB payers the customer needed insights from.

By engaging with the payers we found them, the customer improved their knowledge of the current treatment landscape for OAB, reimbursement and utilisation management for current therapies, payers’ approach to contracting with manufacturers for available therapies, and how future market events may impact reimbursement and utilisation management.


10. Idiopathic pulmonary fibrosis experts’ insights make a marketing pitch, perfect

Idiopathic pulmonary fibrosis (IPF) is a rare condition that scars your lungs and reduces the efficiency of your breathing. The cause of the chronic respiratory disease is unknown and there currently isn’t a cure.

A global marketing company was developing a pitch for a new IPF drug and needed to speak with IPF KOLs to expand their knowledge on the condition and boost their strategy with specialist insights. They were working on a tight deadline and needed the engagements to happen within a week.

Thanks to our AI search technology, a call was scheduled with the first expert within 24 hours of the customer sending their request and the rest of the calls followed shortly after. This rapid turnaround time enabled the customer to get the insight they needed and stick to their tight deadlines.  


With the range of interesting projects our customers work on, it was a tough task, once again, identifying our top 10 most notable expert requests from the past month. We hope you’ve enjoyed reading about some of the projects we’ve worked on recently and if you need some expert insights for yours, get in touch.


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Topics: Success Stories