Top 10 most notable expert requests for November 2020

Written by Vivien Tsang, Associate Project Manager, 1 December 2020

In November, we connected our customers with subject matter experts across 14 different countries and 26 expertise categories! Including, physicians who enabled a consultancy to understand the unmet needs of injectable biologics in the US and prescribers who supported a customer’s e-device market opportunity assessment with their industry insights. Read all about our top 10 most notable expert requests below.


Puzzle with a missing piece getting added


1. Focus group with gastroenterologists elevates marketing pitch

Choosing the best format for expert interviews is highly dependent on your requirements, resources, and desired outcome. The customer below opted for a virtual focus group because they needed to get a range of insights from a group of experts on the same topic at the same time.

An international healthcare marketing agency working on a gastroenterology proposal wanted to set itself apart from the competition. So, they asked us to arrange an online focus group with EU5 (Italy, France, Spain, Germany, and the UK) and US-based inflammatory bowel disease (IBD) physicians so they could heighten their pitch with industry-backed expertise.

Using our AI search technology, we found and connected the customer with the precision-matched experts they needed. Including a:

  • Professor of Gastroenterology who is also the Head of IBD at a hospital, a chief and principal investigator on clinical trials, a member of various national and international IBD guideline panels, and a reviewer on several editorial boards.
  • Consultant Paediatric Gastroenterologist who is a former chair of a national IBD group and an IBD non-profit medical organisation, and author of 140 research papers across major gastroenterology journals.


2. Physicians enable consultancy to understand unmet needs of injectable biologics in US

A global life science consultancy needed us to connect it with physicians to help it understand the unmet needs of injectable biologics in the US market across different therapeutic areas. The physicians needed to come from a range of specialisms including neurology, endocrinology, oncology, and rheumatology.

Harnessing our internal Knowledge Graph, which gives us an overview of the global knowledge landscape, allowing us to rapidly identify thought leaders in different fields, we arranged qualitative interviews with physicians matching the customer’s criteria.

Built by our tech team, the Knowledge Graph records the relationships between subject matter experts, institutions, online media, and semantic concepts, providing a real-time visualisation of the world’s knowledge holders.


Network with hand pressing button's Knowledge Graph enables swift identification of the globe’s thought leaders.


Some of the specialists the customer engaged were a:

  • Professor of Orthopaedic Surgery specialising in Musculoskeletal Oncology Surgery who also runs a bone health clinic, has been an investigator in 26 clinical trials, and authored over 100 academic papers.
  • Haematologist-oncologist with 21 years of experience who is also a Professor in a Department of Gene Therapy at a high-ranking medical school, and author of 129 scientific publications.


3. KOLs share expertise on treatment of rare neuromuscular disease to fuel market research

Generalised myasthenia gravis (GMG) is a rare long-term condition that causes muscle weakness. A life sciences strategic consultancy conducting market research on GMG needed to gain insights from key opinion leaders (KOLs) who could share their expertise on the neuromuscular disease to supplement its strategy.

The KOLs needed to be EU5 and US-based and have familiarity with specific methods used to treat GMG.

With speed, precision, and volume at its core, our AI quickly trawled through online data points to source GMG KOLs for the consultancy to connect with, such as:

  • A Chief of the Neuromuscular Disorders Unit at a leading school of medicine, who is also a distinguished Professor of Neuromuscular Disease and Professor of Neurology and Medicine, and author of 33 scientific publications on myasthenia gravis.
  • An experienced neurologist of 21 years who is also an Assistant Professor at a top university hospital and neuromuscular reference centre, author of close to 100 scientific publications on various neurological disorders, and participant in clinical trial studies on myasthenia gravis.


4. Prescribers supplement e-device US market opportunity assessment

A leading life science consultancy doing an e-device US market opportunity assessment needed to engage with physicians who prescribe medication (prescribers)    across dermatology and rheumatology to inform its research.

Furthermore, the prescribers had to be from a risk-bearing integrated delivery network (IDN), which is a network of healthcare providers and facilities within a specific geographic region that offers a full range of healthcare services.

Following the interviews with experts successfully found by our tech, the customer gained a deeper understanding of the opportunities in the e-device US market and potential future technologies which may help monitor and support patient adherence.

The prescribers we connected the customer with included:

  • A Rheumatologist at a top-tier hospital with 19 years of experience who is currently involved in three clinical trials into common rheumatological disorders and is an author of many scientific publications.
  • An award-winning dermatologist at a large dermatology practice who has published extensively in peer-reviewed journals, authored book chapters, and lectured at industry-leading dermatology conferences.


5. Progressive supranuclear palsy specialists enhance market research

Progressive supranuclear palsy (PSP) is a rare and progressive brain condition that causes serious problems with balance, movement, vision, speech, and swallowing.

A global healthcare communications agency needed to do qualitative interviews with PSP experts, specifically neurologists and movement disorder specialists, to support its market research project.

The interviewees needed to meet a range of specifications including:

  • Being based in the EU5 and US
  • Being a treatment decision-maker or being involved in the treatment decision
  • Spending at least 50% of their time in direct patient care

As mentioned previously, precision is one of the core principles of our AI. Developed by our tech team, our bespoke Semantic Search Engine allows us to include criteria from a customer’s project as search terms, such as location, specialisation, and affiliation when sourcing experts. This enables us to drill deep into the knowledge landscape, unearthing subject matter experts who accurately meet our customers’ project needs.


Search technology

Our internal custom-built Semantic Search Engine enables us to accurately match experts to a request.


The specialists the customer gained insights from included a:

  • Neurologist with 25 years of experience who treats a variety of neurological conditions (including PSP) and author of 120 scientific publications, seven of which focus on PSP.
  • Neurologist who is also an Associate Professor of Neurology, director of a non-profit focused on brain diseases, and author of 340 scientific publications on various neurological conditions, eight of which focus on PSP.


6. Go-to-market strategy strengthened with physicians’ expertise

A prominent healthcare communications agency preparing a go-to-market strategy for their end client needed to engage with pulmonologists (physicians specialising in the respiratory system) or intensivists (physicians specialising in the care of critically ill patients) to enhance its proposal with expert insights.

The physicians had to be based in Europe and the US and have experience caring for severe COVID-19 patients.

This time last year, COVID-19 wasn’t a topic requiring much investigation or expertise, today the landscape is starkly different.

Because our AI works in real-time, it finds relevant experts in a rapidly changing healthcare landscape, making it possible for us to connect our customers with the most up to date thought leaders working on the cutting-edge of their fields.

Below we share example profiles of the subject matter experts experienced in caring for severe COVID-19 patients our AI sourced for the customer to gain insights from.

  • A physician certified in critical care medicine and pulmonary disease who is also an Assistant Professor in the Department of Internal Medicine at a top medical college, and contributor in 19 scientific publications.
  • A physician in the Department of Internal Medicine – Pneumology at a leading teaching hospital and research facility who is experienced in critical care and has authored 20 publications, including eight recent papers on pulmonary hypertension.


7. Market research injected with insights from toxicologists

Digoxin is a medicine used to treat heart failure and rhythm problems. When people take too much of the medication, it’s referred to as digoxin toxicity or digoxin poisoning.

A global market access consultancy conducting market research on digoxin toxicity asked us to connect it with specialists in emergency medicine and/or toxicology experienced in using digoxin and treating digoxin toxicity.

Additionally, the experts needed to be based in Germany, Italy, and Spain.

By adding the project specifications in our Semantic Search Engine, we found and connected the customer with the precision-matched experts requested. Such as:

  • An emergency medicine specialist and geriatrician who is also an Associate Professor in Emergency Medicine who frequently uses digoxin in adult and elderly patients to control arrhythmia and heart failure and treats cases of digoxin overdose.
  • An emergency medicine physician experienced in diagnosing and emergently treating digoxin toxicity who often uses it to lower heart rate in high intensity units and has co-authored 23 scientific papers.


8. Paediatric neurologists support investigation on rare epilepsies

A life sciences strategy consulting firm investigating rare epilepsies affecting babies and children needed to conduct qualitative interviews with US-based paediatric neurologists who could share their expertise on the conditions.

Not confined to a panel of experts, our AI sifts through volumes of online information, such as research articles, medical websites, and clinical trial papers, to produce accurate, data-backed expert profiles. This ensures we’re able to find the largest possible number of high-quality experts all over the world.

Global communication network’s AI scans the web to find the most useful data for producing accurate, comprehensive expert profiles.


Example profiles of the paediatric neurologists the customer did interviews with are shared below.

  • Armed with over 20 years of experience, a Director of Paediatric Neurology at a large healthcare provider who is also a Professor at a top medical school, and co/author of many medical publications.
  • A Director of Paediatric Epilepsy at a leading medical centre who is also a co-founder of a paediatric epilepsy research organisation, and director of a child neurology residency training program.


9. Cutaneous squamous cell carcinoma KOLs enhance marketing strategy

A global marketing agency supporting its end client with a strategy on cutaneous squamous cell carcinoma (cSCC) – the second most common form of skin cancer – asked us to connect it with KOLs to supplement its project with expert-backed knowledge.

The cSCC KOLs needed to be involved in current clinical trials and be based in Germany, Italy, and Australia. With precision being a key factor, our Semantic Search Engine came in handy for this project.

Using this proprietary software, the customer gained insights from KOLs including a:

  • Professor of Dermatology at a university hospital who has produced reviews for over 40 international journals, has over 700 publications, and is a member of various scientific societies including the European Society of Medical Oncology.
  • Dermatologist in the Department of Dermatology at one of the world's oldest universities with over 60 research articles to their name who treats approximately 100 patients a month with squamous cell carcinoma.


10. Senior health insurance stakeholders share knowledge on health IT space

The health information technology field, also known as health IT, is rapidly advancing. Its potential to lower costs, increase efficiency, reduce errors, improve patient satisfaction, and more makes it an area many companies want to get involved in.

A consultancy doing a project in health IT needed to get perspectives from senior stakeholders at US-based health insurance companies, such as directors and vice-presidents, to help strengthen its strategy and improve its understanding of the landscape.

With the brief in hand, our AI went to work and successfully sourced subject matter experts for the consultancy to conduct qualitative interviews with. Including a:

  • Pharmacy Director
  • Senior Director of Pharmacy Services
  • Head of Product Development
  • Director of Product Management


From senior health insurance stakeholders to pulmonologists, November was yet another busy month of connecting our customers with leading subject matter experts across a range of specialities. With one month left in 2020, we’re looking forward to closing with a bang!


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Topics: Success Stories