Every month, we connect our customers with subject matter experts to help inform their decision-making. Whether it’s launching a new product, entering a new market, or conducting due diligence. Discover how we leveraged our AI search technology to source leading specialists across the globe to support our customers in the January edition of our top 10 most notable expert requests blog post.
1. Neurosurgeons specialising in cutting-edge electrotherapies spur market research
Stereoelectroencephalography (SEEG) is a minimally invasive surgical procedure that uses electrodes to identify areas of the brain where epileptic seizures originate. When the source of the seizure is found, another brain surgery can be planned to help get seizures under control.
Deep brain stimulation (DBS) is the most performed surgical treatment for Parkinson's disease. Electrodes are implanted into certain brain areas and send pulses to the brain to help control some motor symptoms.
SEEG and DBS are used when medications are no longer effective for patients maintaining good quality of life.
A biopharmaceutical consultancy needed to engage with UK, France and Germany-based neurosurgeons specialising in DBS for Parkinson’s disease and/or SEE for epilepsy to strengthen a strategy they were preparing for their end client.
With speed, volume, and precision at its core, our AI sourced and connected the customer with the subject matter experts they needed.
The experts the customer conducted qualitative interviews with included a:
- Neurology specialist who has led on seven clinical trials focusing on the treatment of neurological and spinal conditions, co/authored 350 publications, and been independently practising for 16 years.
- Head of Neurosurgery with over 12 years of experience who is also an Associate Professor in a Department of Functional Neurosurgery, and co/author of 177 scientific publications, 11 of which on DBS.
2. Multidisciplinary research project boosted with physicians’ hands-on knowledge
A strategic consultancy completing a multidisciplinary market research project on various therapeutic markets and specific conditions within them needed to engage with healthcare practitioners (HCPs) to enhance their strategy.
The HCPs had to meet requirements such as being based in the US , specialise as a gastroenterologist, obstetrician-gynaecologist (OB/GYN), dermatologist, intensivist, rheumatologist, or oncologist, and treat a specific number of patients in an average month.
Our AI comprises a suite of algorithms which take any page on the web, understand its content, and extract useful expert profiles from it. It does this using a combination of natural language processing (a branch of AI concerning the comprehension of human language by computers) and machine vision (the interpretation of visual media by computers).
Because of these algorithms, we can match our customers with the precise experts they need. For this project these included:
- An OB/GYN who is also an Associate Professor of Gynaecology and Obstetrics, principal investigator of a clinical trial study on uterine fibroid treatment and author of 50 scientific publications on various gynaecological diseases.
- A dermatologist who is also a Clinical Assistant Professor of Medicine, a fellow with the American Academy of Dermatology, co/author of more than 50 publications and principal investigator in several studies.
3. Cardiovascular regulatory affairs KOLs support business intelligence company’s project
A business intelligence company asked us to arrange qualitative interviews with cardiovascular (CVD) regulatory affairs key opinion leaders (KOLs) to supplement their project.
The KOLs had to meet criteria such as:
- Be based in the US and EU5 (Spain, Italy, France, Germany, and the UK)
- Have 10 – 35 years’ regulatory experience
- Hold senior positions in pharma/biotech companies with experience on the registration of pharmaceuticals and/or have past experience in regulatory bodies
- Be familiar with the regulatory aspects relevant to the CVD space and repurposing/repositioning drugs for approval in new indications.
Specificity is key when it comes to gaining insights from the right experts. We’ve built an internal Semantic Search Engine enabling us to accurately match experts to a request by inputting the relevant criteria the experts need to match. Such as, location, specialism, experience, and job title.
Our Semantic Search Engine ensures we connect our customers with experts who precisely match project requirements
The CVD regulatory affairs KOLs the customer engaged with included a:
- Global Clinical Head of Cardiovascular Disease at a multinational biopharmaceutical company who specialises in regulatory affairs, regulatory submissions, and pharmacovigilance.
- Regulatory Affairs Head at a leading pharmaceutical company experienced in developing EU and international regulatory strategies for key marketed and investigational products in CVD and respiratory therapeutic areas.
4. Life cycle management strategy for NRI drug informed by KOLs’ insights
Norepinephrine reuptake inhibitors or noradrenaline reuptake inhibitors (NRIs) increase the concentration of certain brain chemicals, known as neurotransmitters, to alter moods. They’re commonly used to treat conditions such as attention deficit hyperactivity disorder (ADHD), narcolepsy (a neurological disorder that affects a person's sleep/wake cycle), and major depressive order.
A strategic consulting firm developing a life cycle management strategy for a NRI drug in the US market needed to bolster their plan with specialist insights. As such, they needed to connect with US-based KOLs:
- Specialising in neurology, cardiology, psychiatry, and nephrology
- Practising at major academic medical centres with patients across a range of disease areas including multiple system atrophy (a rare neurodegenerative disorder) and fibromyalgia (a neurologic chronic health condition)
- With a strong publication history and/or experience as a principal investigator or site investigator on clinical trials in the disease area(s) of interest.
Along with allowing us to specify the criteria experts need to meet, our Semantic Search Engine also lets us search for experts across different specialisms and disease areas at the same time, enabling us to effectively source experts for projects such as this one.
The customer gained insights from KOLs including a:
- Professor of Neurology recognised worldwide for their research on early disease recognition who is also a Director of a Multiple Sclerosis Program, and author of over 100 scientific publications.
- Neurologist who has published 181 peer-reviewed articles in national and international scientific journals and been involved in 13 clinical trials as a principal investigator.
5. Healthcare practitioners break barriers to entry in Greece, India, and Saudi Arabia
A healthcare communications agency preparing a marketing strategy for their end client asked us to connect them with HCPs in Greece, India, and Saudi Arabia to help inform their strategy.
They needed to engage with infectious disease specialists, microbiologists, and intensivists (physicians who specialise in the care of critically ill patients) who could shed light on certain multi-drug resistant organisms (MDROs), these are bacteria and other microorganisms that have developed resistance to several antibiotics.
The HCPs had to:
- Have been in clinical practise for at least five years
- Regularly treat patients who present with multi-drug resistant infections
- Spend at least 50% of their time in direct patient care
Our AI sifts through volumes of information at speed to ensure that we’re always able to find the largest possible number of experts for our customers, globally.
Because our tech isn’t limited to a panel of experts, and instead trawls the web to source the most relevant experts for our customers, we’re able to rapidly find experts from all over the world. In this instance:
- A Professor of Clinical Microbiology with 15 years’ experience who is a member of the European Congress of Clinical Microbiology and Infectious Diseases, and author of 130 publications on various infectious diseases and associated bacteria.
- An Infectious Disease Consultant with 10 years' experience who spends 70% of their time in direct patient care, is a leading researcher on multi-drug resistant infections, and author of 50 scientific publications.
6. Cardiologists and haematologist-oncologists deepen communications agency’s understanding of breakthrough leukaemia treatment
Over the past decade, Bruton's tyrosine kinase inhibitors (BTKis) have increasingly replaced chemotherapy-based treatments in patients with chronic lymphocytic leukaemia (CLL) and mantle cell lymphoma (MCL). They inhibit the enzyme BTK which is a crucial part of the B-cell receptor signalling pathway.
A healthcare communications agency working on a BTKi project asked us to connect them with US-based haematologist-oncologists experienced in using BTKis to treat CLL.
The specialist also had to work at an academic centre or centre of excellence, be able to discuss approved and pipeline BTKis and the management of adverse events.
Furthermore, the customer asked us to source cardiologists within a US academic centre or centre of excellence experienced in treating cardiotoxic adverse events (AEs) in patients with CLL or MCL from treatment with BTKis.
With the requirements in hand, our AI went on the hunt to find the precision-matched experts for our customer, including a:
- Haematologist-oncologist who is also an Associate Professor of Oncology, Clinical Director of Haematology, and author of over 30 scientific papers.
- Cardiologist who is also a Director of a Cardio-Oncology Program, an Associate Professor of Medicine and author of over 200 publications.
7. Life sciences consultancy boosts non-Huntington's disease chorea market research with expert insights
Chorea is a movement disorder that causes involuntary, irregular, unpredictable muscle movements. It occurs in many different diseases and conditions and could be a sign of a neurological disease such as Huntington’s disease (HD).
A life sciences consultancy conducting market research on non-Huntington's disease chorea needed to engage with US-based neurologists and neuromuscular specialists to supplement their project with hands-on expertise.
The KOLs needed to meet different requirements, including being knowledgeable on the current and future treatment of non-HD chorea, being involved in HD clinical trials, and having authored peer reviewed articles.
Some of the subject matter experts our tech found for the customer to gain insights from included:
- A Professor Emeritus of Neurology who has been involved in various clinical trials, co/authored over 150 peer-reviewed publications and is a director of an electromyography (EMG) lab.
- An Associate Professor of Neurology who has been a Principal Investigator for HD trials, co/authored over 40 scientific papers, and is a member of an international HD research organisation.
8. Geneticists and metabolic disorder specialists enhance consultancy’s understanding of rare disease
Phenylketonuria (PKU) is a rare inherited metabolic disease affecting the brain through increased levels of a substance called phenylalanine (Phe) in the blood. If PKU isn’t treated, phenylalanine can build up to harmful levels in the body, causing intellectual disability and other serious health problems.
A management consultancy completing a project on PKU asked us to connect them with geneticists and metabolic disorder specialists who treat PKU. The experts had to be US-based, treat a certain number of PKU patients annually and have clinical trial involvement.
Once our AI identifies relevant experts for a project, it creates data-backed profiles for them and loads them to our project portal. Here, customers can easily review the profiles, accept experts, schedule calls, view screeners and more.
Our project portal makes expert engagements effortless
Some of the experts our customer gained insights from were a:
- Professor of Human Genetics with over 20 years of experience in the field of inborn errors of metabolism, who is also listed as an investigator on six clinical trials, and author of over 100 scientific papers.
- Genetic metabolic dietician who is also an Assistant Professor of Paediatrics, on the medical advisory board for a national PKU organisation, author of over 30 scientific publications and been involved in six clinical trials.
9. Consultancy’s frontotemporal dementia project enhanced with neurologists’ insights
A life science consulting firm preparing a strategy for their end client needed to conduct qualitative interviews with neurologists who treat frontotemporal dementia (FTD), an uncommon type of dementia that causes problems with behaviour and language.
The neurologists had to be based in France, Germany, and Italy, have a leading role in clinical research teams or studies for FTD, be a member of the board of a professional FTD association, have a published peer-reviewed article and more.
Using our search technology, we connected the customer to neurologists including a:
- Senior physician in a Department of Neurology who is also head of a research group, co/author of over 200 publications, and investigator on three clinical trials.
- Head of Neurology who has authored over 100 peer-reviewed articles, been involved in eight clinical trials, and has a leading role in a neuropsychology research team.
10. Oncologists and dermato-oncologists enhance marketing strategy
A healthcare marketing company developing a marketing strategy needed to engage with oncologists and dermato-oncologists (physicians who treat the skin-related side effects of cancer and cancer treatment) across the US and EU5.
The oncologists had to be specialists in colorectal cancer (cancer that affects the colon and the rectum) and the dermato-oncologists had to be experienced in treating melanoma (a type of skin cancer).
As our AI crawls the web, it learns which paths it should take through the mass of information to find the most useful data for producing accurate, comprehensive expert profiles, enabling us to connect our customers with the right experts at the right time.
We connected this customer with a:
- Professor of Medicine and Medical Oncology who has 24 years’ experience treating colorectal cancer, is actively involved in clinical trials and has co/authored over 400 scientific publications.
- Dermatologist who has 9 years’ experience treating melanoma patients, is adept in dermatosurgery (surgery of damaged skin) and has co/authored over 50 scientific articles.
From neurosurgeons specialising in cutting-edge electrotherapies to cardiovascular regulatory affairs KOLs, specialists in non-Huntington's disease chorea, and more, that’s a wrap on our top 10 most notable expert requests for January 2021!