Top 10 most notable expert requests for February 2021

Written by Matt Magbanua, Associate Project Manager, 8 March 2021

In February, we connected our customers with experts across 18 countries and 26 expertise categories including urology, intensive care medicine, ophthalmology, and more! From using primary insights to gain a better understanding of the US medical technology industry to boosting a business pitch with knowledge gained from HIV/AIDS KOLs, discover how our customers leveraged primary insights for their various projects in our latest edition of the top 10 most notable expert requests.


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1. Digital health experts help inform pharmaceutical manufacturer’s strategy

Digital health solutions such as digital therapeutics, digital diagnostics, wearables, patient remote monitoring, and mobile health and wellness are transforming the healthcare landscape. A research and consulting firm conducting primary research on behalf of a pharmaceutical manufacturer needed to better understand how organizations are evolving and responding to the digital health evolution.

As such, they asked us to connect them with US-based subject matter experts in community physician networks and special interest groups with knowledge of digital health solutions related to oncology, neurology (specifically multiple sclerosis), endocrinology/HIV, or women’s health/fertility.

Using our AI search technology, we found and connected the customer with the exact experts they requested, including a:

  • Medical Director of an institute for digital health who is also a Fellow of the American Society of Clinical Oncology, on the editorial board for leading oncology journals, and author of over 200 academic papers.
  • Multiple Sclerosis Program Director at a private not-for-profit hospital who is also a physical therapist and member of her organization’s P&T formulary committee for digital health solutions.


2. Specialists share expertise on pressure injuries to support market research

A healthcare strategy consultancy needed to engage with a mix of US-based hospital healthcare professionals (HCPs) and administrators to understand how pressure injuries are treated and how the risk of them occurring is managed.

The experts needed to:

  • Be involved in assessing risk, preventing, and treating pressure injuries in an in-patient setting
  • Work in an acute-care hospital
  • Hold titles such as physician, chief nursing officer, intensive care nursing manager, or wound care nurse

With machine learning techniques at its core, our AI thrives on precision and identified the right specialists for the customer to gain insights from such as a:

  • Certified wound, ostomy, and continence nurse with 13 years of experience who specializes in urgent and wound care has extensive experience with pressure ulcer prevalence studies, and is a founding nurse of a wound and urgent care center.
  • Managing Director of a wound care consulting and investment advisory firm who is experienced in launching wound care hospitals and clinics and specializes in advising wound care executives, investors, and clinicians on their wound care businesses.


3. Medical devices company uses qualitative interviews to expand platform’s diagnostic offerings

A life sciences consultancy’s medical devices client was looking to expand their platform’s diagnostic offerings, particularly with a focus on global health and developing countries. As such they asked us to source diagnostics subject matter experts who could share their expertise on point-of-care solutions in several disease areas.

The experts had to meet the following criteria:

  • Be based in countries including the US, EU5, Nigeria, South Africa, Brazil, Kenya, Canada, India, and Mexico
  • Be diagnostics stakeholders, such as
    • Individuals with roles in governmental/regulatory/medical/NGO organizations overseeing disease control or diagnostics programs within specified subject areas
    • Clinical laboratory/diagnostics experts
    • Medical experts
  • Have expertise in or familiarity with subject areas including
    • Tuberculosis (TB) screening
    • Cervical cancer screening
    • Infectious disease screening for neonates

Unlike traditional panel vendors, our AI isn’t limited to a prepopulated database of experts. We've trained our technology to trawl through volumes of content from all corners of the web to unearth niche experts who don’t exist in other networks. This enables us to connect our customers with experts from Mexico to Morocco, Poland to Peru, Australia to Argentina, and everywhere in between!


A map highlighting the 18 countries's AI sourced experts from based on customer requests in February

This map highlights the 18 countries our AI-sourced experts from based on customer requests in February.


For this project, we connected the customer with experts including a:

  • Laboratory Director with 20 years of cumulative experience as a health development expert, spanning public and private sector, and international NGOs who’s directly involved in managing public health programs in HIV/AIDS, Malaria, TB, and more.
  • Medical Laboratory Scientist involved with the diagnostic testing of TB, HIV, and infectious disease patients and who’s responsible for overall quality assurance activities across the laboratory network in their country and for the molecular diagnosis of diseases.


4. Research project strengthened with haemato-oncologists’ insights

Acute myeloid leukemia (AML) is a rare, fast-growing, aggressive cancer that affects the myeloid white blood cells. Because it progresses quickly, it usually requires immediate treatment.

A strategy consulting firm conducting a qualitative research project needed to gain insights from haemato-oncologists specializing in AML treatment. The experts had to:

  • Be based in Canada, France, Germany, Italy, and Spain
  • Practice at an institution that has stem cell transplant capabilities
  • Have performed stem cell transplant for AML

Based on the above criteria, our search technology identified the relevant haemato-oncologists for the customer to engage with such as a:

  • Director of Haematology at a university hospital who develops a program of research and clinical application in cell therapy with adult stem cells and is a member of the editorial board of 15 national and international scientific journals.
  • Head of Haematology at a university hospital with 25 years of experience who is adept in performing stem cell transplant for AML and has co/authored 400 scientific papers on topics including stem cell transplantation, AML, leukemia, and more.


5. KOLs specializing in NASH and OHE inform strategic recommendations

A management consulting firm developing a strategy for their client needed to supplement their recommendations with insights gathered from non-alcoholic steatohepatitis (NASH) and overt hepatic encephalopathy (OHE) key opinion leaders (KOLs).

NASH is liver inflammation and damage caused by an aggressive build-up of fat in the liver unrelated to alcoholism and OHE is a serious neuropsychiatric and neurocognitive complication of acute and chronic liver disease.

Our tech team has built a Semantic Search Engine which, unlike a standard search engine, allows us to specify criteria, such as experts’ location, field, specialism, and affiliation, to ensure we find experts who match our customers’ precise requirements. Once the criteria have been added, qualifying expert profiles appear.

Using this project as an example, the search would look something like this:

  • Field – Hepatology and gastroenterology
  • Specialism – NASH and OHE
  • Location – EU5 (Spain, Italy, France, Germany, and the UK) and Denmark
  • Expertise – chronic liver disease, internal medicine, fatty liver disease, cirrhosis, liver failure


An illustration of how the Semantic Search Engine works

An illustration of how the Semantic Search Engine works


We connected the customer with experts including a:

  • Professor of Paediatric Hepatology who has authored 250 scientific publications, of which 15 are on the topic of NASH, and is a member of the British Society of Paediatric Gastroenterology, Hepatology and Nutrition, among others.
  • Professor of Translational Medicine who, over the past 30 years, has investigated pathogenic mechanisms in chronic liver disease and authored 330 scientific publications in the field of gastroenterology and hepatology, of which 12 are on OHE.


6. Healthcare practitioners deepen consultancy’s understanding of six specialisms and their markets

A life science consultancy conducting a research project on six specialisms needed to develop a deeper understanding of the markets and specific conditions within them. As such, they asked us to source them US-based HCPs including rheumatologists, pulmonologists, gastroenterologists, and neurologists.

The Semantic Search Engine came in handy for this project as we could specify the six specialisms, the range of fields, location, and expertise to find the exact HCPs the customer needed to conduct qualitative interviews with.

Some of these were a:

  • Professor of Medicine who has authored 500 scientific publications in the field of hepatology, is a past president of the International Association for the Study of Liver Disease, and Emeritus Director of a leading liver center.
  • Professor of Microbiology-Immunology who is internationally recognized for their work on T cell-mediated immune diseases has authored 400 scientific papers and serves on grant review panels for leading organizations and institutions.


7. Healthcare marketing company boosts strategy with knowledge gained from HIV/AIDS KOLs

A healthcare marketing company working on a high-level strategy needed to engage with HIV/AIDS KOLs in preparation for a new business pitch. The KOLs had to be based in the US and EU5 and practice in a HIV Centre of Excellence.

With the project requirements outlined, our technology found the KOLs meeting the customer’s needs, including:

  • A Professor of Medicine in the Division of Infectious Diseases armed with over 25 years of experience, who is also the director of a HIV program at a medical center, and a member of the American Academy of HIV Medicine.
  • An HIV/AIDS Program Director in a hospital’s infectious diseases unit who has been the principal investigator in 200 clinical trials, co-authored 700 scientific papers and 100 book chapters, and is a reviewer for 60 international journals.


8. Pharma company’s market research study enhanced with expertise from rheumatologists and dermatologists

A management consultancy asked us to connect them with US and UK-based dermatologists and rheumatologists experienced in treating psoriatic arthritis (PsA) patients to inform a market research study they were conducting on behalf of a pharmaceutical company.

The customer needed to use the insights gained from the experts to get a better understanding of the future use of a variety of treatments across PsA.

The experts had to meet criteria such as have:

  • More than 10 years’ experience treating PsA
  • Experience treating patients with systemic therapies
  • Participated in clinical trials, conferences, and development of guidelines

As with most of our customers, precision was key for this project and our AI relishes accuracy. We arranged qualitative interviews with experts including a:

  • Rheumatologist with 24 years’ experience who is personally responsible for initiating biologic therapies in appropriate patients with PsA, has been involved in 15 PsA clinical trials and leads rheumatology research at a university hospital.
  • Clinical Professor of Dermatology with 30 years' experience who spends 95% of their time providing direct patient care and has been involved in authoring guidelines for the management of PsA.


9. Consultancy meets tight deadline following last-minute engagements with diabetes and cell therapy experts

Working on a tight turnaround, a management consultancy needed to conduct qualitative interviews with HCPs who treat type 1 diabetes patients and HCPs who have experience prescribing or treating patients with cell therapy.

The customer began reviewing and accepting expert profiles on the same day they sent us the brief.

Our ability to achieve swift turnaround times is down to our internal Knowledge Graph which gives us a real-time, global overview of the knowledge landscape. It visualizes the relationships between experts, institutions, online media, and semantic concepts, enabling us to rapidly identify the thought leaders in any field and connect them with customers who need their insights.

An illustration of how's Knowledge Graph visualises the knowledge landscape

An illustration of how our Knowledge Graph visualizes the knowledge landscape


Some of the diabetes and cell therapy experts the customer engaged with were an:

  • Associate Professor in the Division of Haematology and Medical Oncology who’s authored 51 scientific publications in the field of hematology/oncology and whose primary focus areas are haematologic malignancies and stem cell transplantation.
  • Assistant Professor of Paediatrics and Medicine who’s authored 56 scientific publications on type 1 diabetes, spends 50% of their time providing direct patient care, and whose research focuses on using new technologies and therapies to improve glucose control in type 1 diabetes.


10. Medical devices experts inform market study on the US medical technology industry

A healthcare consultancy doing a market study on the US medical technology (MedTech) industry needed to get perspectives from medical devices experts experienced with insertable cardiac monitors (ICMs).

The specialists had to meet requirements such as be senior stakeholders with strategic insight, hold roles in sales, marketing, R&D, or business development, and have insight into the sales strategy and best practices of ICMs and trends in the ICM market.

Given the granular criteria the experts had to meet, our semantic search capabilities allowed us to source precision-matched specialists for our customer.

Some of the medical devices experts they connected with were a:

  • Regional Sales Director with over 18 years of experience in the cardiovascular device industry with a solid understanding of the obstacles, workflow, indications, and how decisions are made on manufacturing ICMs.
  • Director of Sales with 22 years’ experience in marketing and clinical aspects of the cardiac, heart failure, and electrophysiology industry with extensive knowledge in designing, implanting, and selling ICMs.


Despite February being the shortest month in the year, it was still a busy one. We look forward to what March has in store for us and we hope you’ll join us for our next top 10!

Discover more of our Top 10 most notable expert requests

Topics: Success Stories