AI enables Putnam to expand client's portfolio across Africa and Southeast Asia

Posted by Maddy Clark | 10 February 2021

Find out how connected Putnam Associates with infectious disease specialists, enabling them to successfully expand their client's anti-infective portfolio into new markets.

How AI helped Putnam expand their client portfolio across Africa and Southeast Asia


The challenge

Putnam Associates, a premier strategy consulting firm serving the biopharmaceutical industry, was developing a go-to-market strategy to expand their client’s anti-infective portfolio in new markets across nine countries in Africa and Southeast Asia.

It was imperative that Putnam gained insights from on the ground specialists to inform and supplement their strategic recommendations.

To get these insights, they partnered with, an AI technology innovator that specialises in connecting businesses with subject matter experts.

Putnam needed us to connect them with African and Southeast Asian-based infectious disease key opinion leaders (KOLs) who have familiarity with stakeholders who treat or prevent infectious diseases, including:

• National, local or regional programs/policies
• Institutional programs/policies
• Local NGOs

“The experts sourced by helped us understand barriers to access in their country, and the initiatives and strategies they've worked on to improve the diagnosis, prevention, and treatment of infectious diseases, which helped inform our final recommendations to our end client.”

Karyll Davis
Senior Associate Consultant at Putnam Associates

The solution

We’ve developed an internal Semantic Search Engine, enabling the ability to accurately match experts to a
request, dig deep within medical fields and drill down into specialisms within therapeutic and disease areas
that would be hard to find manually. This gives the us the ability to quickly turn around both broad and
narrow briefs to finding the best, and often undiscovered, experts.

Powered by the Semantic Search Engine, our AI located, qualified, and extracted expert profiles of specialists
matching Putnam’s specific criteria.

The outcome

We successfully connected Putnam with 39 infectious disease KOLs across nine African and Southeast Asian
countries including Cambodia, Honduras, Ghana, Indonesia, Malawi and Kenya.

Following the expert interviews, Putnam gained the insights they needed and presented 60+ actionable,
expert-backed recommendations to their client which the client used to decide which ones to develop as pilot

Some of the infectious disease KOLs connected Putnam with included:

Techspert Icons Light Blue_Medical - Doctor

Hospital director experienced in developing and implementing programs to treat and prevent infectious diseases nationally and regionally.

Techspert Icons Light Blue_Medical - Microscope

Public health Researcher at a tropical and infectious diseases institution who has authored more than 50 publications on infectious diseases.
Techspert Icons Light Blue_Medical - Vaccine

Physician experienced as a Medical Advisor for Infectious Disease in Africa and Developing Countries at a multinational pharmaceutical company.

Techspert Icons Light Blue_Education - University building Hospital Administrator experienced in creating and launching institutional programs or policies to treat and prevent infectious diseases.
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Doctor and Medical Lead on new and emerging technologies at an Infectious Disease Institute to bridge the gap in healthcare service delivery.

Techspert Icons Light Blue_Education - Graduation cap Head of Department of Medical Microbiology at a medical school who has authored more than 80 publications on infectious diseases.

“Partnering with has been a fantastic experience! In comparison to other vendors, they are more responsive, the process is streamlined (I love the portal for viewing new recruits), they are easy to work with, source more reliable experts and provided excellent experts in difficult markets.”

Max Bogorad
Life Sciences Consultant at Putnam Associates


About the author

Maddy Clark

Maddy Clark is VP of Customer Success at and leads on our customer success strategy, working closely with our customers to ensure we’re meeting their needs. Maddy has worked within a range of VC-backed start-up and scale-up businesses for the last 9 years, focusing on account management and customer success, and holds an MA (cantab) in Archaeology and Anthropology from the University of Cambridge.

All posts by Maddy Clark

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